ADVERTISING & PARTNERSHIP OPPORTUNITIES

FOUNDING PARTNER DISCOUNT: 40% OFF REGULAR RATES

Exclusive pricing for first 5 brand partners — Lock in these rates for 6 months

🚨 Exciting News for Brands & Advertisers! 🚨

We're rolling out our founding partner opportunities, offering early adopters a chance to lock in premium placements at exclusive rates. With a highly engaged audience and a track record of stellar open rates, there's no better time to get your brand in front of the most passionate vintage sportswear community.

Interested in learning more? Email us today to request our rate card and secure your spot!

📩 Email: info@gamedaygrails.com
📱 Socials: @GamedayGrails
💻 Website: gamedaygrails.com

ABOUT GAMEDAY GRAILS

Gameday Grails is where sports nostalgia meets style—and where brands get access to a highly engaged audience that lives for vintage sportswear and the culture around it.

We don't just showcase throwback jerseys and warm-ups—we tell the stories behind them, fueling the cult-like passion that makes vintage sportswear more than just clothing. Our audience isn't here for trends; they're here for legacy, history, and the brands that respect it.

Want to get in front of collectors, fans, and fashion-conscious sports lovers who actually buy?

We offer:

  • •
    Sponsored content that feels organic, not forced
  • •
    Social partnerships that spark real engagement
  • •
    Brand collaborations that make sense, not just noise
  • •
    Event integrations that bring vintage sports culture to life

OUR AUDIENCE

Newsletter Metrics

  • •
    Subscribers: 529 and growing
  • •
    Open Rate: 66.13% (Industry avg: ~30%)
  • •
    Click-Through Rate: 3.13% (Industry avg: ~2.5%)

Demographics

  • •
    Ages: 18-45
  • •
    Gender: 60% male / 40% female
  • •
    Top Cities: Chicago, NYC, LA, Detroit
  • •
    Interests: Vintage sportswear, sports nostalgia, streetwear, lifestyle brands

Social Media Reach

7,800

Instagram Followers

as of 3/5/2025

1,100

TikTok Followers

growing rapidly

2K-4.5K

Avg. Video Views

some reaching 350K

Active AF

Community Engagement

consistent interaction

Audience Personas

The Dedicated Collector

  • •
    Ages 30-45 with disposable income
  • •
    Spends $1,000+ annually on vintage sportswear
  • •
    Values authenticity, rarity, and condition
  • •
    Also purchases premium contemporary brands

The Trend-Forward Enthusiast

  • •
    Ages 18-29, socially connected, current/ex-athlete
  • •
    Mixes vintage with contemporary streetwear
  • •
    Values styling advice and cultural context
  • •
    Active on TikTok and Instagram

The Nostalgia Seeker

  • •
    Ages 35-45, sports history enthusiast
  • •
    Connects with pieces from formative years
  • •
    Values stories behind vintage items
  • •
    Loyal to brands with authentic heritage

NEWSLETTER SPONSORSHIP

Single Placement

One-time newsletter sponsorship spot

40% OFF
$75 per issue Regular: $125

Weekly Package

4x placements at a discounted rate

40% OFF
$240 (Save $160) Regular: $400

Monthly Sponsorship

Exclusive brand presence + social promotion

40% OFF
  • $720 per month Regular: $1,200

VIDEO SPONSORSHIP

Single Video Placement

One-time video sponsorship

  • • Dedicated 30-60 second brand integration within a Gameday Grails reel

•Featured call-to-action in caption + story post

  • • Performance report
40% OFF
$300 per video Regular: $500

4-Video Package

Multiple video sponsorships at a discount

  • • All single placement benefits
  • • Dedicated social post for each video
  • • 4 videos over a 4-week period (or customized drop schedule)
40% OFF
$960 for 4 videos Regular: $1,600

Monthly Video Sponsorship

Exclusive video sponsor for a full month

  • • All 4-video package benefits
  • • Newsletter Feature
  • • First right of refusal for next month
40% OFF
$1,500 per month Regular: $2,500

Video Add-On Options

Cross-Platform Promotion

  • • Dedicated posts on Instagram and TikTok
  • • Story highlights on Instagram
40% OFF
+$150 add-on Regular: +$250

Custom Integration

  • • Deeper product integration into content
  • • Collaborative creative development
  • • Extended feature time (up to 90 seconds)
40% OFF
+$300 add-on Regular: +$500

  BUNDLE PACKAGES

Get more value with our curated partnership bundles that combine the best of our offerings.

The Starting Lineup SAVE 15%

40% OFF
$300 bundle Regular: $500

Includes:

  • • 1 Sponsored Video (brand integration in a Gameday Grails reel)
  • • 1 Newsletter Placement (featured mention in a 65%+ open rate newsletter)
  • • 1 Social Media Mention (Instagram story or feed post)

  • 💡 Perfect for: Brands looking to test engagement with Gameday Grails before scaling up.

The All-Star SAVE 25%

40% OFF
$720 bundle Regular: $1,200

Includes:

  • • 2 Sponsored Videos (brand organically integrated into high-engagement reels)
  • • 4 Newsletter Placements (consistent mentions over a month)
  • • 4 Social Media Mentions (mix of IG stories, feed posts, and carousels)

  • 💡 Best for: Brands looking for consistent exposure and cross-platform engagement.

The Championship SAVE 30%

40% OFF
$1,680 bundle Regular: $2,800

Includes:

  • • 4 Sponsored Videos 
  • • 4 Newsletter Placements (weekly mentions)
  • • 4 Social Media Mentions (mix of IG stories, reels, and grid posts)
  • • 1 Custom Content Piece OR Pinned Story Feature (optional based on preference)
  • 💡 Best for: Brands wanting deep engagement without overspending.